Abstract: A process for forming a vehicle molding is provided. The process includes the steps of extruding a continuous strip of a thermoplastic material, and securing a continuous decorative laminate onto the upper surface of the strip to form a continuous substrate. Thereafter, the substrate is transversed through a laminating roll having an outer surface contour conforming to a predetermined shape such that the substrate is formed into that shape after it has exited the laminating roll. The substrate is passed through a cooling bath to increase the rigidity thereof and then, severed at the ends of each shape formed in the substrate to form individual vehicle moldings. The process may include other operation steps such grinding, coating and securing an adhesive tape thereto all of which facilitate adherence to the vehicle surface.