Abstract: A device for connecting a winch to a box hitch in a variety of orientations. The winch connector is generally comprised of an elongated length of square, cross-sectional tubular material having a winch end and a hitch connecting end. The hitch connecting end includes a hole formed through each of the connectors four walls. The holes formed through opposite walls being axially aligned. By placing the hitch end of the connector into a conventional box hitch, and passing a pin through the holes formed through the hitch and connector, the connector will be securely attached to the hitch. To reorient the connector, it may be removed from the hitch and rotated 90, 180 or 270 degrees about its longitudinal axis and then reinserted into the hitch. This will place the winch in a different orientation with respect to the truck. The connector may be adaptively formed to fit in either a class 2 or class 3 box hitch.