Abstract: The electric fragrance diffuser including a housing having a plurality of outlet and inlet vents, a chamber for holding a fragrance medium, and a fan for drawing air from the inlet vents and creating an updraft airflow which facilitates the emission of the fragrance from the fragrance medium. The electric fragrance diffuser also includes a cowling structure for increasing and directing airflow in an upward direction. The cowling structure further interacts with inlet vents in the housing for accelerating the airflow in an upward direction and thereby accelerating the emission of the fragrance from the fragrance medium, wherein the fragrance is released from the apparatus via the outlet vents. The electric fragrance diffuser further comprises a storage compartment for storing at least one additional fragrance medium.