Patents by Inventor Santanu Dey

Santanu Dey has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • System and method for providing advertising server optimization for online computer users
    Patent number: 9547865
    Abstract: A system and method for providing advertising server optimization for online computer users is disclosed. A particular embodiment includes obtaining an advertisement; defining a set of features of the advertisement; generating a predicted click through rate (CTR) corresponding to the advertisement based in part on the set of features; ranking the advertisement based on the generated click through rate; and serving the advertisement based on the ranking.
    Type: Grant
    Filed: December 22, 2009
    Date of Patent: January 17, 2017
    Assignee: eBay Inc.
    Inventors: Kendra Torigoe, Vinay Desai, Santanu Dey
  • SYSTEM AND METHOD FOR PROVIDING ADVERTISING SERVER OPTIMIZATION FOR ONLINE COMPUTER USERS
    Publication number: 20100250361
    Abstract: A system and method for providing advertising server optimization for online computer users is disclosed. A particular embodiment includes obtaining an advertisement; defining a set of features of the advertisement; generating a predicted click through rate (CTR) corresponding to the advertisement based in part on the set of features; ranking the advertisement based on the generated click through rate; and serving the advertisement based on the ranking.
    Type: Application
    Filed: December 22, 2009
    Publication date: September 30, 2010
    Inventors: Kendra Torigoe, Vinay Desai, Santanu Dey