Patents by Inventor Sara J. Ifert

Sara J. Ifert has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • TARGETED INFORMATION CONTENT DELIVERY USING A COMBINATION OF ENVIRONMENTAL AND DEMOGRAPHIC INFORMATION
    Publication number: 20090234717
    Abstract: A system for targeting electronic advertising using weather related parameters simplifies the complexity of such a targeting system by using predefined templates that reduce multiple weather data into a quantitative metric that may be used in real time for automatic selection among a variety of different competing advertisements. The templates may conflate not only weather related data but also information about the consumer and may direct that the weather related data be from dates before or after the date of the delivery of the advertisement. Method of refining the templates and automatically assigning them are also disclosed.
    Type: Application
    Filed: April 17, 2009
    Publication date: September 17, 2009
    Inventors: Randall T. Wiggins, Christopher W. Kelly, Terence F. Kelly, Irene S. Cash, Sara J. Ifert