Patents by Inventor Sarah Sirajuddin
Sarah Sirajuddin has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Patent number: 8762372Abstract: A user can refine a search over structured data by specifying that a label or an attribute value be used to further filter the results of a query.Type: GrantFiled: April 22, 2011Date of Patent: June 24, 2014Assignee: Google Inc.Inventors: Bindu Reddy, Lawrence J. Brunsman, Ning Mosberger, Gaurav Ravindra Bhaya, Sarah Sirajuddin, David Kale, Jennifer L. Kozenski, Arvind Sundararajan, Puneet Agarwal
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Patent number: 8423410Abstract: Methods, systems, and apparatus, including computer program products, for generating user identifier profiles. A user identifier profile characterizes a user based on events that occurred during past user sessions for a user (e.g., past online activities). An event is an action that occurs during a user session, such as a web page view, an advertisement click-through, and a conversion. A user identifier profile can be used, for example, to select advertisements targeted to the user. A user identifier profile includes information about inferred user interests and inferred user demographics.Type: GrantFiled: November 29, 2011Date of Patent: April 16, 2013Assignee: Google Inc.Inventors: Xuefu Wang, Sarah Sirajuddin, Oren E. Zamir, Aitan Weinberg
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Patent number: 8352319Abstract: Methods, systems, and apparatus, including computer program products, for generating user identifier profiles. A user identifier profile characterizes a user based on events that occurred during past user sessions for a user (e.g., past online activities). An event is an action that occurs during a user session, such as a web page view, an advertisement click-through, and a conversion. A user identifier profile can be used, for example, to select advertisements targeted to the user. A user identifier profile includes information about inferred user interests and inferred user demographics.Type: GrantFiled: March 10, 2009Date of Patent: January 8, 2013Assignee: Google Inc.Inventors: Xuefu Wang, Sarah Sirajuddin, Oren E. Zamir, Aitan Weinberg
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Publication number: 20120072284Abstract: Methods, systems, and apparatus, including computer program products, for generating user identifier profiles. A user identifier profile characterizes a user based on events that occurred during past user sessions for a user (e.g., past online activities). An event is an action that occurs during a user session, such as a web page view, an advertisement click-through, and a conversion. A user identifier profile can be used, for example, to select advertisements targeted to the user. A user identifier profile includes information about inferred user interests and inferred user demographics.Type: ApplicationFiled: November 29, 2011Publication date: March 22, 2012Applicant: GOOGLE INC.Inventors: Xuefu Wang, Sarah Sirajuddin, Oren E. Zamir, Aitan Weinberg
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Publication number: 20110202517Abstract: A user can refine a search over structured data by specifying that a label or an attribute value be used to further filter the results of a query.Type: ApplicationFiled: April 22, 2011Publication date: August 18, 2011Applicant: GOOGLE INC.Inventors: Bindu Reddy, Jonathan Brunsman, Ning Mosberger, Gaurav Ravindra Bhaya, Sarah Sirajuddin, David Kale, Jennifer L. Kozenski, Arvind Sundararajan, Puneet Agarwal
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Patent number: 7933900Abstract: A user can refine a search over structured data by specifying that a label or an attribute value be used to further filter the results of a query.Type: GrantFiled: October 23, 2005Date of Patent: April 26, 2011Assignee: Google Inc.Inventors: Bindu Reddy, Jonathan Brunsman, Ning Mosberger, Gaurav Ravindra Bhaya, Sarah Sirajuddin, David Kale, Jennifer L. Kozenski, Arvind Sundararajan, Puneet Agarwal
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Publication number: 20100235266Abstract: A method of determining charge for content presentation includes identifying multiple target criteria that a content provider specifies for distribution of content, the multiple target criteria associated in a hierarchy. The method includes determining, for a presentation of the content to a user, which of the multiple target criteria are met by the presentation. The method includes recording a charge to the content provider for the presentation, the charge determined using the hierarchy and charge values associated with the multiple target criteria. The method can be implemented using a computer program product tangibly embodied in a computer-readable storage medium and comprising instructions that when executed by a processor perform the method.Type: ApplicationFiled: March 10, 2009Publication date: September 16, 2010Applicant: GOOGLE INC.Inventors: Sarah Sirajuddin, Dimitre R. Trendafilov, Oren E. Zamir, Aitan Weinberg
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Publication number: 20100235241Abstract: Methods, systems, and apparatus, including computer program products, for generating user identifier profiles. A user identifier profile characterizes a user based on events that occurred during past user sessions for a user (e.g., past online activities). An event is an action that occurs during a user session, such as a web page view, an advertisement click-through, and a conversion. A user identifier profile can be used, for example, to select advertisements targeted to the user. A user identifier profile includes information about inferred user interests and inferred user demographics.Type: ApplicationFiled: March 10, 2009Publication date: September 16, 2010Applicant: GOOGLE, INC.Inventors: Xeufu Wang, Sarah Sirajuddin, Oren E. Zamir, Aitan Weinberg
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Publication number: 20100211960Abstract: Among other disclosed subject matter, a computer-implemented method for characterizing user information includes receiving a plurality of identifiers associated with respective users. The method includes identifying, using the plurality of identifiers, any information portions in an information collection relating to at least one of the users, the information collection reflecting network activities by the users. The method includes generating a record that includes the plurality of identifiers associated with the corresponding information portions. The method includes identifying at least one of the information portions as corresponding to a category established for user classification. The method includes identifying a subset of the plurality of identifiers as associated with the category; and.Type: ApplicationFiled: February 17, 2009Publication date: August 19, 2010Applicant: GOOGLE INC.Inventors: Sarah Sirajuddin, Xuefu Wang, Angshuman Guha, Oren E. Zamir, Aitan Weinberg
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Publication number: 20100094848Abstract: A method and system associating labels and attribute values with items in a collection of data. Providers can associate attributes and labels with their data or attributes and labels can be added to existing data. A preferred embodiment allows a content provider to upload data and to attach their own custom labels and attributes to items or to use predefined labels and attributes. Providers can upload data using a user interface or a bulk upload mechanism.Type: ApplicationFiled: May 20, 2009Publication date: April 15, 2010Applicant: GOOGLE INC.Inventors: Bindu Reddy, Jonathan Brunsman, Ning Mosberger, Gaurav Ravindra Bhaya, Sarah Sirajuddin, David Kale, Jennifer L. Kozenski, Arvind Sundararajan, Puneet Agarwal
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Publication number: 20090055725Abstract: A computer-implemented method for generating creatives includes creating a first composite template. The method also includes defining one or more template elements for use with the first composite template. The method further includes assigning data to each of the one or more template elements. The method also includes generating a first creative based on the first composite template and the assigned data. The first creative comprises one or more creative elements corresponding to the one or more template elements.Type: ApplicationFiled: August 23, 2007Publication date: February 26, 2009Applicant: GOOGLE INC.Inventors: Dmitriy Portnov, Manish Gupta, Sarah Sirajuddin, Chao Cai, Kenji Kaneda, Rajas Moonka
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Publication number: 20070168331Abstract: A user can refine a search over structured data by specifying that a label or an attribute value be used to further filter the results of a query.Type: ApplicationFiled: October 23, 2005Publication date: July 19, 2007Inventors: Bindu Reddy, Jonathan Brunsman, Ning Mosberger, Gaurav Ravindra Bhaya, Sarah Sirajuddin, David Kale, Jennifer Kozenski, Arvind Sundararajan, Puneet Agarwal