Abstract: A computer implemented method of analyzing and generating actionable reports based on activity of users on a product portal using a Customer Relationship Management (CRM) application is provided. The product portal includes multimedia files demonstrating features of a product that are stored in a database (112) of an application server (104). The users have a profile on the product portal that includes plurality of community buttons. The method includes processing one or more inputs from a plurality of users based on one or more activity of the users on the features of the product, generating an analysis based on the one or more activities of the plurality of users, and generating the actionable reports based on the analysis.