Abstract: Aspects of the subject disclosure may include, for example, a method that includes providing, by a server, media content to a set top box; the media content includes an advertisement and a closed captioning line and the set top box is associated with a display device. The method also includes facilitating access to a shopping application for download at a communication device separate from the set top box, and inserting into the closed captioning line an identifier of a commerce event. The method further includes transmitting to the set top box a message for presentation on the closed captioning line on the display device, receiving a request to provide information regarding an advertised product to the communication device, and transmitting to the communication device the information regarding the advertised product. Other embodiments are disclosed.

Abstract: Aspects of the subject disclosure may include, for example, a method that includes providing, by a server, media content to a set top box; the media content includes an advertisement and a closed captioning line and the set top box is associated with a display device. The method also includes facilitating access to a shopping application for download at a communication device separate from the set top box, and inserting into the closed captioning line an identifier of a commerce event. The method further includes transmitting to the set top box a message for presentation on the closed captioning line on the display device, receiving a request to provide information regarding an advertised product to the communication device, and transmitting to the communication device the information regarding the advertised product. Other embodiments are disclosed.

Abstract: A system is disclosed including but not limited to an advertising server processor for creating a picture in picture queue display comprising a plurality of follow-on advertisements; and a first video server processor interface for sending the picture in picture queue display data to an end user device for rotating the plurality of follow-on advertisements off of an on-screen picture in picture queue display to an off-screen storage on the end user device based on a user input. A method is also disclosed for creating a picture in picture queue display comprising a plurality of follow-on advertisements; and a first video server processor interface for sending the picture in picture queue display data to an end user device for rotating the plurality of follow-on advertisements off of an on-screen picture in picture queue display to an off-screen storage on the end user device based on a user input.

Abstract: Aspects of the subject disclosure may include, for example, a method that includes providing, by a server, media content to a set top box; the media content includes an advertisement and a closed captioning line and the set top box is associated with a display device. The method also includes facilitating access to a shopping application for download at a communication device separate from the set top box, and inserting into the closed captioning line an identifier of a commerce event. The method further includes transmitting to the set top box a message for presentation on the closed captioning line on the display device, receiving a request to provide information regarding an advertised product to the communication device, and transmitting to the communication device the information regarding the advertised product. Other embodiments are disclosed.

Abstract: A system is disclosed for delivering targeted advertising data over a network including but not limited to a first video server processor interface for sending data for rotating one of the set of follow-on advertisements off of the on-screen picture in picture queue display to an off-screen storage; and a second video server processor interface for sending data rotating another one of the follow-on advertisements from the off-screen storage to the on screen picture in picture queue display.

Abstract: The Abstract of the Disclosure is provided to comply with 37 C.F.R. .sctn.1.72(b), requiring an abstract that will allow the reader to quickly ascertain the nature of the technical disclosure. It is submitted with the understanding that it will not be used to interpret or limit the scope or meaning of the claims. In addition, in the foregoing Detailed Description, it can be seen that various features are grouped together in a single embodiment for the purpose of streamlining the disclosure. This method of disclosure is not to be interpreted as reflecting an intention that the claimed embodiments require more features than are expressly recited in each claim. Rather, as the following claims reflect, inventive subject matter lies in less than all features of a single disclosed embodiment.

Abstract: Aspects of the subject disclosure may include, for example, a method that includes providing, by a server, media content to a set top box; the media content includes an advertisement and a closed captioning line and the set top box is associated with a display device. The method also includes facilitating access to a shopping application for download at a communication device separate from the set top box, and inserting into the closed captioning line an identifier of a commerce event. The method further includes transmitting to the set top box a message for presentation on the closed captioning line on the display device, receiving a request to provide information regarding an advertised product to the communication device, and transmitting to the communication device the information regarding the advertised product. Other embodiments are disclosed.

Abstract: A set-top box generates a multimedia signal that includes streaming video for a plurality of currently available multimedia channels. A user configures a plurality of favorite channels. Streaming video from the favorite channels is provided in a plurality of viewports on a display. A user presses a favorites button on a remote control to prompt an application server to signal a content server to provide a compound video signal including streaming video from each favorite channel. The set-top box produces a resultant video signal including the streaming video from each favorite channel in a corresponding viewport. The viewports correspond to a mosaic template that may be hosted by the application server and accessed by the content server.

Abstract: A set-top box generates a multimedia signal that includes streaming video for a plurality of currently available multimedia channels. A user configures a plurality of favorite channels. Streaming video from the favorite channels is provided in a plurality of viewports on a display. A user presses a favorites button on a remote control to prompt an application server to signal a content server to provide a compound video signal including streaming video from each favorite channel. The set-top box produces a resultant video signal including the streaming video from each favorite channel in a corresponding viewport. The viewports correspond to a mosaic template that may be hosted by the application server and accessed by the content server.

Abstract: A system and method for delivering targeted advertising data over an internet protocol television (IPTV) network are disclosed for multicasting from an IPTV server a group of targeted advertising data to a group of end user client devices; receiving at the IPTV server from an end user client device in the group of end user client devices selection data indicating selected targeted advertising data from the group data; and unicasting from the IPTV server to the end user client device follow-on advertising data related to the selected targeted advertising data. A client device is disclosed for receiving a multicast group of targeted advertising data, selecting one of the group of targeted advertising data and receiving follow-on advertising data related to the selected advertising data.

Abstract: A set-top box generates a multimedia signal that includes streaming video for a plurality of currently available multimedia channels. A user configures a plurality of favorite channels. Streaming video from the favorite channels is provided in a plurality of viewports on a display. A user presses a favorites button on a remote control to prompt an application server to signal a content server to provide a compound video signal including streaming video from each favorite channel. The set-top box produces a resultant video signal including the streaming video from each favorite channel in a corresponding viewport. The viewports correspond to a mosaic template that may be hosted by the application server and accessed by the content server.

Abstract: A system and method for delivering targeted advertising data over an internet protocol television (IPTV) network are disclosed for multicasting from an IPTV server a group of targeted advertising data to a group of end user client devices; receiving at the IPTV server from an end user client device in the group of end user client devices selection data indicating selected targeted advertising data from the group data; and unicasting from the IPTV server to the end user client device follow-on advertising data related to the selected targeted advertising data. A client device is disclosed for receiving a multicast group of targeted advertising data, selecting one of the group of targeted advertising data and receiving follow-on advertising data related to the selected advertising data.