Abstract: A technique, system, and program code for authoring electronic information for presentation at an interactive electronic display with which an item may be ordered; core features include utilizing at least a first template default pattern, group information associating at least one cell to each of a plurality of identified groups, and local presentation information associating each of a plurality of presentation objects with at least one of the identified groups, to fill-in the cells of the pattern with one or more of the presentation objects. A DIALOG template may be provided containing the first template, as well as additional templates, each defining respective default patterns. To organize various types of information intended for presentation at an interactive device, each default pattern of each template is preferably associated with a respective parent group(ing).