Abstract: A method and system for providing information alerts via interactive video casting based on user configurable profile data is disclosed. While a user is watching a television program, such as professional football game, the viewer may be presented with an alert on a recent information event. The user may configure the user's profile so that alerts are only provided on certain information items, or during certain times, or only when the user is watching certain types of channels or programming. Alternatively or in addition, the information alert may be sent to a cellular telephone or pager. The cellular telephone or pager may be given the option to receive the broadcast on the cellular telephone or pager. In such a case, the interactive video casting system can broadcast the program to the cellular telephone or pager for viewing, listening, or reading.