Abstract: Campaigns for providing coupons to a consumer can include collecting shopping cart data from POS terminals in physical stores, the shopping cart data identifying a consumer using a unique consumer identification and identifying one or more UPCs scanned while the identified consumer is present at a POS terminal, and conducting an online UPC auction to collect bids, by UPC(s), for delivery of coupons to the identified consumer triggered by scanning of a UPC/UPCs, in which winning bids, if any, are determined as of the time the identified consumer is present at the POS terminal. Further, the campaign can include, on behalf of a winning bidder, fulfilling the winning bidder's bid by, at least one of, sending the coupon to the POS terminal for printing, sending a message to the POS terminal for printing, and sending an electronic coupon to the consumer.

Abstract: Campaigns for providing advertisements to a consumer can include collecting shopping cart data from POS terminals in physical stores, the shopping cart data identifying a consumer using a unique consumer identification and identifying one or more UPCs scanned while the identified consumer is present at a POS terminal, and conducting an online UPC auction to collect bids, by UPC(s), for delivery of advertisements to the identified consumer triggered by scanning of a UPC/UPCs, in which winning bids, if any, are determined as of the time the identified consumer is present at the POS terminal. Further, the campaign can include, on behalf of a winning bidder, fulfilling the winning bidder's bid by, at least one of, sending the advertisement to the POS terminal for printing and sending an electronic advertisement to the consumer.