Patents by Inventor Scott Schult

Scott Schult has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Learning display parameters to maximize advertising revenue
    Patent number: 10373193
    Abstract: In one embodiment, an evolving advertising system automatically optimizes internet advertising. A data storage unit 250 may store an evolving advertisement unit 320 with an advertisement characteristic according to an initial configuration parameter. A communication interface 280 may transmit the evolving advertisement unit 320 as part of a primary website 310. A processor 220 may alter the evolving advertisement unit 320 automatically upon a trigger event by changing the advertisement characteristic to follow an automatically generated configuration parameter to optimize an advertisement performance metric.
    Type: Grant
    Filed: June 18, 2010
    Date of Patent: August 6, 2019
    Assignee: Microsoft Technology Licensing, LLC
    Inventors: Matthew Richardson, Hrishikesh Bal, Deepak Bapna, Mikhail Bilenko, Anthony Crispo, Ewa Dominowska, Arunesh Gupta, Marty Kauhanen, Scott Schult
  • Learning Display Parameters to Maximize Advertising Revenue
    Publication number: 20110313845
    Abstract: In one embodiment, an evolving advertising system automatically optimizes internet advertising. A data storage unit 250 may store an evolving advertisement unit 320 with an advertisement characteristic according to an initial configuration parameter. A communication interface 280 may transmit the evolving advertisement unit 320 as part of a primary website 310. A processor 220 may alter the evolving advertisement unit 320 automatically upon a trigger event by changing the advertisement characteristic to follow an automatically generated configuration parameter to optimize an advertisement performance metric.
    Type: Application
    Filed: June 18, 2010
    Publication date: December 22, 2011
    Applicant: Microsoft Corporation
    Inventors: Matthew Richardson, Hrishikesh Bal, Deepak Bapna, Mikhail Bilenko, Anthony Crispo, Ewa Dominowska, Arunesh Gupta, Marty Kauhanen, Scott Schult