Abstract: Systems, methods, and computer-readable media are disclosed for optimization of online advertising bid requests and floor pricing. In one embodiment, a method may include receiving a first ad impression request for an ad slot on a publisher website or mobile application from an ad exchange server, extracting first publisher website information from the publisher website, and associating the first publisher website information with the first ad impression request. The method may include comparing the referral website URL to a set of one or more historical ad impression requests, identifying second publisher website information associated with a second ad impression request, the second publisher website information comprising ad slot dimension information, and associating the second publisher website information with the first ad impression request. The method may include generating a bid request associated with the first ad impression request, and sending the bid request to one or more ad servers.

Abstract: Systems, methods, and computer-readable media are disclosed for optimization of online advertising bid requests and floor pricing. In one embodiment, a method may include receiving a first ad impression request comprising first ad slot information for an available ad slot at a publisher website or application, calculating a first predicted winning bid amount, determining that the first predicted winning bid is greater than a floor price associated with the first ad impression request, and increasing the floor price. Example methods may include generating a first bid request comprising the first ad slot information and the floor price, determining a set of one or more advertising campaigns that are eligible to bid on the available ad slot, and sending the first bid request to one or more ad servers associated with respective advertising campaigns of the set of one or more advertising campaigns.

Abstract: Systems, methods, and computer-readable media are disclosed for optimization of online advertising bid requests and floor pricing. In one embodiment, a method may include receiving a first ad impression request for an ad slot on a publisher website or mobile application from an ad exchange server, extracting first publisher website information from the publisher website, and associating the first publisher website information with the first ad impression request. The method may include comparing the referral website URL to a set of one or more historical ad impression requests, identifying second publisher website information associated with a second ad impression request, the second publisher website information comprising ad slot dimension information, and associating the second publisher website information with the first ad impression request. The method may include generating a bid request associated with the first ad impression request, and sending the bid request to one or more ad servers.