Abstract: Systems, methods, and apparatus for distributing content include receiving content from a content provider. Activating a media device when desired content is being observed. Building a request for the desired content, the request including information identifying the content provider. Communicating the request for the desired content to a media server that extracts the information identifying the content provider, the media server searches a network for the content provider and based identifies the content that the content provider was providing when the request was made. Retrieving the desired content, and providing the desired content to a requesting user.