Abstract: A motorized fishing lure comprising (i) a mounting bracket having a first aperture about its proximal end and a second aperture about its distal end, said apertures for demountably engaging one or more of a swivel, a snap-lock, a split ring, a leader, a hook, and a hook assembly; (ii) a drive unit securely engaged to the mounting bracket, said drive unit comprising a power source for providing electrical energy, a controller connected to the power source, a motor connected to the controller for converting the electrical energy into mechanical energy and an articulating joint coupled to the actuator motor for converting the mechanical energy into movement of the fishing lure; and (iii) a pliable resilient shell for housing therein the mounting bracket and drive unit.

Abstract: A fishing lure that is dually operational for self-propelled movement or manual manipulation through the water to mimic the natural movement of live fish prey. The fishing lure comprising a watertight body for housing a battery, a controller connected to the battery, a motor connected to the controller, a tail assembly operatively connected to the body by a tail shaft driven by the motor to cause the tail assembly to oscillate and propel the fishing lure through water. In accordance with another aspect, the battery is connected via a controller to a coil, the coil positioned relative to a magnet, said coil oscillating in response to magnetic pole interactions between the coil and the magnet by virtue of a controller defined alternating current passing through the coil. The coil oscillation causing movement of the tail assembly to propel the fishing lure through water.

Abstract: A motorized fishing lure comprising (i) a mounting bracket having a first aperture about its proximal end and a second aperture about its distal end, said apertures for demountably engaging one or more of a swivel, a snap-lock, a split ring, a leader, a hook, and a hook assembly; (ii) a drive unit securely engaged to the mounting bracket, said drive unit comprising a power source for providing electrical energy, a controller connected to the power source, a motor connected to the controller for converting the electrical energy into mechanical energy and an articulating joint coupled to the actuator motor for converting the mechanical energy into movement of the fishing lure; and (iii) a pliable resilient shell for housing therein the mounting bracket and drive unit.