Abstract: Systems and methods for linking real world activity with a location-based parallel reality experience are provided. In particular, a game server hosting a parallel reality experience receives position data from a client device of a user and determines whether the client device is at a real world landmark associated with a geographic area. Responsive to determining that the client device is at the real world landmark, the game server cause the client device to present content incentivizing the user to travel to a real world location in the geographic area. The game server determines whether the client device is within proximity of the real world location based on sensor data. Responsive to determining that the client device is within proximity of the real world location, the game server causes the client device to display the virtual element at a virtual world location corresponding to the real world location.