Abstract: Methods, systems, and apparatus, including computer program products, may be used for sharing revenue associated with a multimedia object. A content item on a web page that includes one or more advertisements may be identified along with an owner identification and a sharing level associated with the content item. The owner identification is associated with an owner account. A web page revenue amount generated from the one or more advertisements on the web page is calculated along with a share revenue amount based on the web page revenue amount and the sharing level, and the share revenue amount is applied to the owner account.

Abstract: An advertisement presentation is generated for display to a user. The presentation may include an advertisement that is associated with an advertiser and with content requested by the user. User attention to the advertisement may be determined based on user activity. The advertisement presentation may be modified based on the determined user attention.

Abstract: An online advertisement is targeted to a publication medium (e.g., a website) based on a location of a user visiting the website, the content of the website and/or a location associated with the website content. Static and/or dynamic maps can be presented with the targeted advertisements on the website. The targeted advertisements can include a click-to-call link and/or other features for allowing a user to interact with and explore the targeted advertisement.

Abstract: Methods, systems, and apparatus, including computer program products, may be used for identifying context. Web attributes associated with a first instance of a content item displayed on a first web page may be identified along with a second web page displaying a second instance of the content item. Context information may be determined using the web attributes, and the context information may be associated with the second web page.

Abstract: In one aspect, this application describes a method for determining personal advertisements for display with personal content in an online social network. The method includes obtaining personal content for a first member of an online social network, and obtaining information that characterizes a personal advertisement that advertises a second member of the online social network. The method also includes comparing the personal content for the first member to the information that characterizes the personal advertisement to determine whether the personal advertisement is related to the personal content for the first member, without determining whether the first member is related to the second member in the online social network. The method also includes providing the personal advertisement for display with the document for the first member in response to determining that the information that characterizes the personal advertisement is related to the personal content for the first member.

Abstract: Methods, systems, and apparatus, including computer program products may be used for controlling use of a content item. A tag may be applied to a content item. The tag may include at least a unique identifier associated with the content item. When a first indication of a selection of the content item is received, the tag may be used to identify a sharing level associated with the content item and to control use of the content item based on the sharing level associated with the content item.

Abstract: Customization settings are received from a content publisher. The customization settings control a manner in which information is displayed to users. A request for an advertisement presentation to be displayed with content associated with the content publisher is received. The requested advertisement presentation is rendered in a content-related site hosted by the content publisher. In response to receiving a user selection of the advertisement presentation, a customized advertisement presentation is rendered in an advertisement-related site hosted by the content publisher based on the user selection and the customization settings.

Abstract: In one aspect, this application describes a method for determining personal advertisements for display with search results. The method includes receiving a query that corresponds to content associated with members of an online social network, generating search results that are responsive to the query, and obtaining information that characterizes a personal advertisement that advertises a particular member of the online social network. The method also includes comparing information associated with the search results to the information that characterizes the personal advertisement to determine whether the personal advertisement is related to the search results. The method also includes providing the personal advertisement for display with the search results in response to determining that the information that characterizes the personal advertisement is related to the search results.

Abstract: In one aspect, this application describes a method for determining personal advertisements for display with personal content in an online social network. The method includes obtaining personal content for a first member of an online social network, and obtaining information that characterizes a personal advertisement that advertises a second member of the online social network. The method also includes comparing the personal content for the first member to the information that characterizes the personal advertisement to determine whether the personal advertisement is related to the personal content for the first member, without determining whether the first member is related to the second member in the online social network. The method also includes providing the personal advertisement for display with the document for the first member in response to determining that the information that characterizes the personal advertisement is related to the personal content for the first member.

Abstract: An online advertisement is targeted to a publication medium (e.g., a website) based on a location of a user visiting the website, the content of the website and/or a location associated with the website content. Static and/or dynamic maps can be presented with the targeted advertisements on the website. The targeted advertisements can include a click-to-call link and/or other features for allowing a user to interact with and explore the targeted advertisement.

Abstract: A computer implemented method for managing personal advertisements for display with online profiles is disclosed. The method includes receiving multiple categories of content from a first online profile comprising information characterizing a first person, generating an advertisement comprising advertising content that directs a user to a second online profile comprising information characterizing a second person, and transmitting the advertisement for display with the first online profile if the advertising content is related to at least a portion of the content from the first online profile.