Abstract: A reconfigurable vehicle customization system including a frame and at least one modular component. The frame includes a plurality of side members configured to be fixedly coupled to an interior of a motor vehicle using existing attachment points of the motor vehicle and without irreparable modification of the motor vehicle, where each side member of the plurality of side members includes at least one track for receiving a modular component. The at least one modular component is removably couplable to the at least one track of the plurality of side members.