Patents by Inventor Shashi Seth

Shashi Seth has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20230413010
    Abstract: A system coupled to a packet-based network is configured to generate geo-blocks for location-based information services. Each of the geo-blocks corresponds to a geographical region within a geographical area and has at least one border defined by a real-world object. The system is configured to obtain geo data related to real-world objects including transportation routes and natural boundaries in the geographical area, partition the geographical area into initial geo-blocks using the geo data, process a plurality of information requests with respect to at least some of the initial geo-blocks and with respect to initial geo-fences associated with a plurality of points of interests (POIs) to generate entries in one or more databases, and machine train a mobile device location prediction model based on the entries in the one or more databases.
    Type: Application
    Filed: June 20, 2023
    Publication date: December 21, 2023
    Inventors: Can Liang, Huitao Luo, Pravesh Katyal, Saravana Ravindran, Hari Venkatesan, Yi Jia, Shashi Seth
  • Patent number: 11775535
    Abstract: A method of presenting computer-generated search result information can include receiving a search request from a client computer; identifying a plurality of search results responsive to the search request; ranking the plurality of search results using content in one or more web notebooks; and providing the ranked plurality of search results for presentation in the client computer. Using the content can include determining whether at least one of a title, a heading, clipped content, metadata or a user-annotation in at least one web notebook relates to the search request and, if so, increasing a ranking of at least one search result referenced by the at least one web notebook.
    Type: Grant
    Filed: December 11, 2019
    Date of Patent: October 3, 2023
    Assignee: GOOGLE LLC
    Inventors: Michael Frumkin, Benedict A. Gomes, Christopher Rohrs, Shashi Seth, Avni Stocky, Bay-Wei Chang, Xiangtian Dai, Kushal Dave, Paul Fontes
  • Patent number: 11683655
    Abstract: A system coupled to a packet-based network is configured to generate geo-blocks for location-based information services. Each of the geo-blocks corresponds to a geographical region within a geographical area and has at least one border defined by a real-world object. The system is configured to obtain geo data related to real-world objects including transportation routes and natural boundaries in the geographical area, partition the geographical area into initial geo-blocks using the geo data, process a plurality of information requests with respect to at least some of the initial geo-blocks and with respect to initial geo-fences associated with a plurality of points of interests (POIs) to generate entries in one or more databases, and enrich at least some of the initial geo-block with block-level meta data derived from the entries in the one or more databases to form enriched geo-blocks that are highly indicative of location dependent attributes such as intention and demographics.
    Type: Grant
    Filed: December 28, 2020
    Date of Patent: June 20, 2023
    Assignee: xAd, Inc.
    Inventors: Can Liang, Huitao Luo, Pravesh Katyal, Saravana Ravindran, Hari Venkatesan, Yi Jia, Shashi Seth
  • Patent number: 11587119
    Abstract: The disclosed technology includes system and method for impressing publicly displayed information on mobile devices. The method comprises determining at least a first place and a second place for a mobile device based on locations associated with the mobile device. Each of the first place and the second place being a place where the mobile device is regularly located as indicated by densities of the locations mapped over a geographical region and the corresponding time stamps. The first place and second place are used to determine one or more travel routes routinely taken by a user of the mobile device, and to build an association database, where the mobile device is associated with one or more information documents, each of the one or more information documents including information publicly displayed along the one or more routes.
    Type: Grant
    Filed: March 16, 2021
    Date of Patent: February 21, 2023
    Assignee: xAd, Inc.
    Inventors: Feng Wan, Srihari Venkatesan, Saravana Ravindran, Shanshan Tuo, Prakash Muttineni, Deborah Zhang, Huitao Luo, Shashi Seth
  • Publication number: 20220408222
    Abstract: A system for processing information requests associated with mobile devices comprises an evaluation module configured to determine at least one performance measure for each of a plurality of information documents using at least data in one or both of a requests database and events database. The at least one performance measure includes at least one of an impression-based performance measure, a click/call-based performance measure, and an off-line site-visit-based performance measure. The system further comprises an information server configured to select a first information document for transmitting to a first mobile device to fulfill a first request.
    Type: Application
    Filed: June 21, 2022
    Publication date: December 22, 2022
    Inventors: Can LIANG, Huitao LUO, Shashi SETH, Hari VENKATESAN, Sunil KUMAR, Vimpy BATRA, Richard CHIOU, Pravesh KATYAL
  • Patent number: 11367102
    Abstract: A system for processing information requests associated with mobile devices comprises an evaluation module configured to determine at least one performance measure for each of a plurality of information documents using at least data in one or both of a requests database and events database. The at least one performance measure includes at least one of an impression-based performance measure, a click/call-based performance measure, and an off-line site-visit-based performance measure. The system further comprises an information server configured to select a first information document for transmitting to a first mobile device to fulfill a first request.
    Type: Grant
    Filed: May 14, 2020
    Date of Patent: June 21, 2022
    Assignee: xAd, Inc.
    Inventors: Can Liang, Huitao Luo, Shashi Seth, Hari Venkatesan, Sunil Kumar, Vimpy Batra, Richard Chiou, Pravesh Katyal
  • Publication number: 20210295386
    Abstract: The disclosed technology includes system and method for impressing publicly displayed information on mobile devices. The method comprises determining at least a first place and a second place for a mobile device based on locations associated with the mobile device. Each of the first place and the second place being a place where the mobile device is regularly located as indicated by densities of the locations mapped over a geographical region and the corresponding time stamps. The first place and second place are used to determine one or more travel routes routinely taken by a user of the mobile device, and to build an association database, where the mobile device is associated with one or more information documents, each of the one or more information documents including information publicly displayed along the one or more routes.
    Type: Application
    Filed: March 16, 2021
    Publication date: September 23, 2021
    Inventors: Feng WAN, Srihari Venkatesan, Saravana Ravindran, Shanshan Tuo, Prakash Muttineni, Deborah Zhang, Huitao Luo, Shashi Seth
  • Patent number: 11127040
    Abstract: Location data of a large number of mobile devices and map data are used to derive a large number of commute routes in a geographical area, which are used to build a relational database including associations between a plurality of road segments and a plurality of information documents. Each of the plurality of information documents corresponds to a billboard in the geographical area and includes information displayed by the billboard. A respective road segment in the relational database has one or more associations with one or more information documents, each of the one or more information documents being associated with the respective road segment by a corresponding probability value indicating a degree of likelihood of a traveler on the respective road segment being exposed to information displayed on a billboard corresponding to the each of the one or more information documents.
    Type: Grant
    Filed: January 2, 2018
    Date of Patent: September 21, 2021
    Assignee: xAd, Inc.
    Inventors: Feng Wan, Srihari Venkatesan, Saravana Ravindran, Shanshan Tuo, Prakash Muttineni, Deborah Zhang, Huitao Luo, Shashi Seth
  • Publication number: 20210195366
    Abstract: A system coupled to a packet-based network is configured to generate geo-blocks for location-based information services. Each of the geo-blocks corresponds to a geographical region within a geographical area and has at least one border defined by a real-world object. The system is configured to obtain geo data related to real-world objects including transportation routes and natural boundaries in the geographical area, partition the geographical area into initial geo-blocks using the geo data, process a plurality of information requests with respect to at least some of the initial geo-blocks and with respect to initial geo-fences associated with a plurality of points of interests (POIs) to generate entries in one or more databases, and enrich at least some of the initial geo-block with block-level meta data derived from the entries in the one or more databases to form enriched geo-blocks that are highly indicative of location dependent attributes such as intention and demographics.
    Type: Application
    Filed: December 28, 2020
    Publication date: June 24, 2021
    Inventors: Can Liang, Huitao Luo, Pravesh Katyal, Saravana Ravindran, Hari Venkatesan, Yi JIA, Shashi Seth
  • Publication number: 20210150583
    Abstract: The examples provide a content item distributor computing system that is configured to determine characteristics of content providers and providing content items to certain categories of content providers. In one embodiment, the content item distributor receives a request from a content provider to receive content items and determines if a provided set of video content has a minimum number of viewers and meets a standard for upload content. In response to the determination, the content item distributor communicates a content item to the video content provider to present in conjunction with video content.
    Type: Application
    Filed: December 4, 2020
    Publication date: May 20, 2021
    Inventors: Thai Tran, Dean Yasuda, Shashi Seth, Aaron Kwong Yue Lee, Zheng Liu, Franck Chastagnol, George Strompolos
  • Patent number: 10949883
    Abstract: The disclosed technology includes system and method for discovering key places for a mobile device based on historical location data associated with the mobile device. The key places are discovered by mapping the historical location data into predefined land areas in a geographical region, aggregating the historical location data into time interval sessions, selecting a first set of the predefined areas based on density of location data in each of the predefined land areas, and filtering the first set of the predefined areas to obtain the key places. The key places are used to estimate one or more travel routes routinely taken by a user of the mobile device, and to build an association database, where one or more billboards and/or points of interests near the travel routes are associated with the mobile device or its user. Information documents for delivering to the mobile device are selected based at least on data in the association database.
    Type: Grant
    Filed: January 2, 2018
    Date of Patent: March 16, 2021
    Assignee: XAD, INC
    Inventors: Feng Wan, Srihari Venkatesan, Saravana Ravindran, Shanshan Tuo, Prakash Muttineni, Deborah Zhang, Huitao Luo, Shashi Seth
  • Patent number: 10880682
    Abstract: A system coupled to a packet-based network is configured to generate geo-blocks for location-based information services. Each of the geo-blocks corresponds to a geographical region within a geographical area and has at least one border defined by a real-world object. The system is configured to obtain geo data related to real-world objects including transportation routes and natural boundaries in the geographical area, partition the geographical area into initial geo-blocks using the geo data, process a plurality of information requests with respect to at least some of the initial geo-blocks and with respect to initial geo-fences associated with a plurality of points of interests (POIs) to generate entries in one or more databases, and enrich at least some of the initial geo-block with block-level meta data extracted from the entries in the one or more databases to form enriched geo-blocks that are highly indicative of location dependent attributes such as intention and demographics.
    Type: Grant
    Filed: January 28, 2020
    Date of Patent: December 29, 2020
    Assignee: XAD, INC.
    Inventors: Can Liang, Huitao Luo, Pravesh Katyal, Saravana Ravindran, Hari Venkatesan, Yi Jia, Shashi Seth
  • Publication number: 20200349608
    Abstract: A system for processing information requests associated with mobile devices comprises an evaluation module configured to determine at least one performance measure for each of a plurality of information documents using at least data in one or both of a requests database and events database. The at least one performance measure includes at least one of an impression-based performance measure, a click/call-based performance measure, and an off-line site-visit-based performance measure. The system further comprises an information server configured to select a first information document for transmitting to a first mobile device to fulfill a first request.
    Type: Application
    Filed: May 14, 2020
    Publication date: November 5, 2020
    Inventors: Can LIANG, Huitao LUO, Shashi SETH, Hari VENKATESAN, Sunil KUMAR, Vimpy BATRA, Richard CHIOU, Pravesh KATYAL
  • Publication number: 20200294096
    Abstract: The examples provide a content item distributor computing system that is configured to determine characteristics of content providers and providing content items to certain categories of content providers. In one embodiment, the content item distributor receives a request from a content provider to receive content items and determines if a provided set of video content has a minimum number of viewers and meets a standard for upload content. In response to the determination, the content item distributor communicates a content item to the video content provider to present in conjunction with video content.
    Type: Application
    Filed: March 31, 2020
    Publication date: September 17, 2020
    Inventors: Thai Tran, Dean Yasuda, Shashi Seth, Aaron Kwong Yue Lee, Zheng Liu, Franck Chastagnol, George Strompolos
  • Patent number: 10762141
    Abstract: A system for processing information requests associated with mobile devices comprises an information server configured to build a search query for an information request based on the location features and other data therein and to search an information database for matching information documents. The matching information documents including information documents having different types of performance measure, including a first document using an impression-based performance measure, a second document using a click/call-based performance measure and a third document using an off-line site-visit-based performance measure. The information server is further configured rank the matching documents based on their respective performance measures and to select a matching document based on their respective rankings.
    Type: Grant
    Filed: March 12, 2018
    Date of Patent: September 1, 2020
    Assignee: xAd, Inc.
    Inventors: Can Liang, Huitao Luo, Shashi Seth, Hari Venkatesan, Sunil Kumar
  • Publication number: 20200245096
    Abstract: A system coupled to a packet-based network is configured to generate geo-blocks for location-based information services. Each of the geo-blocks corresponds to a geographical region within a geographical area and has at least one border defined by a real-world object. The system is configured to obtain geo data related to real-world objects including transportation routes and natural boundaries in the geographical area, partition the geographical area into initial geo-blocks using the geo data, process a plurality of information requests with respect to at least some of the initial geo-blocks and with respect to initial geo-fences associated with a plurality of points of interests (POIs) to generate entries in one or more databases, and enrich at least some of the initial geo-block with block-level meta data extracted from the entries in the one or more databases to form enriched geo-blocks that are highly indicative of location dependent attributes such as intention and demographics.
    Type: Application
    Filed: January 28, 2020
    Publication date: July 30, 2020
    Inventors: Can Liang, Huitao Luo, Pravesh Katyal, Saravana Ravindran, Hari Venkatesan, Yi Jia, Shashi Seth
  • Patent number: 10706076
    Abstract: A method and system to automatically categorize a merchant listing in an electronic marketplace are provided. The method includes parsing the category information submitted by a seller to derive a first category identifier. A first search is performed to locate the first category identifier in a first database containing a listing of category identifiers. If no match is found, the first category identifier is identified as expired or invalid. A second search is performed on a second database that includes mapping information of an expired category identifier to a new category identifier. If a match is found, the first category identifier is assigned as the new category identifier, thereby enabling the listing to be listed in the updated category automatically.
    Type: Grant
    Filed: April 4, 2017
    Date of Patent: July 7, 2020
    Assignee: eBay Inc.
    Inventors: Shashi Seth, Brian Scott Johnson, Robin Kennedy, Niraj Kothari
  • Patent number: 10643249
    Abstract: The examples provide a content item distributor computing system that is configured to determine characteristics of content providers and providing content items to certain categories of content providers. In one embodiment, the content item distributor receives a request from a content provider to receive content items and determines if a provided set of video content has a minimum number of viewers and meets a standard for upload content. In response to the determination, the content item distributor communicates a content item to the video content provider to present in conjunction with video content.
    Type: Grant
    Filed: August 3, 2018
    Date of Patent: May 5, 2020
    Assignee: Google LLC
    Inventors: Thai Tran, Dean Yasuda, Shashi Seth, Aaron Kwong Yue Lee, Zheng Liu, Franck Chastagnol, George Strompolos
  • Publication number: 20200117673
    Abstract: A method of presenting computer-generated search result information can include receiving a search request from a client computer; identifying a plurality of search results responsive to the search request; ranking the plurality of search results using content in one or more web notebooks; and providing the ranked plurality of search results for presentation in the client computer. Using the content can include determining whether at least one of a title, a heading, clipped content, metadata or a user-annotation in at least one web notebook relates to the search request and, if so, increasing a ranking of at least one search result referenced by the at least one web notebook.
    Type: Application
    Filed: December 11, 2019
    Publication date: April 16, 2020
    Inventors: Michael Frumkin, Benedict A. Gomes, Christopher Rohrs, Shashi Seth, Avni Shah, Bay-Wei Chang, Xiangtian Dai, Kushal Dave, Paul Fontes
  • Patent number: 10547971
    Abstract: A system coupled to a packet-based network is configured to generate geo-blocks based on geo data related to real-world objects including transportation routes and natural boundaries in a geographical area such that each of the geo-blocks corresponds to a geographical region within the geographical area and has at least one border defined by a real-world object. The system is further configured to determine a performance measure with respect to a point of interest (POI) for each of a set of geo-blocks, and to select one or more geo-blocks each having a performance measure above a threshold from the set of geo-blocks to form a geo-fence for the POI. The threshold is adjustable based on a pacing status of an information campaign associated with the POI.
    Type: Grant
    Filed: April 29, 2019
    Date of Patent: January 28, 2020
    Assignee: XAD, INC.
    Inventors: Can Liang, Huitao Luo, Pravesh Katyal, Saravana Ravindran, Hari Venkatesan, Yi Jia, Shashi Seth