Abstract: Disclosed herein is a method of preparing a magnetic substrate laminated with a PSA and release liner. The method comprises providing a magnetic substrate laminated with a PSA/release liner structure, removing a release liner from the PSA, and reapplying a release liner such that it is shifted in relation to the magnetic substrate to expose a portion of the PSA. A portion of the release liner may extend past an edge of the magnetic substrate, forming a tab to facilitate later removal of the release liner from the PSA. An attachment may be secured to the exposed PSA to create a customizable promotional item which may be further customized by the later removal of the release liner to allow a customized attachment to be affixed to a portion of the PSA.

Abstract: A universal magnetic customizable promotional piece accepts permanent attachment of a customized attachment. The universal magnetic customizable promotional piece has a primary substrate with a display surface and a rear surface. The display surface may be divided into a universal promotion display portion and a customizable attachment display portion with a demarcation line separating the two portions. The customizable attachment display portion is covered in part by a permanent adhesive layer. The customized attachment is permanently attached to the primary substrate by the permanent adhesive layer. A release liner covers the permanent adhesive layer prior to attachment of the customized attachment. The customized attachment may be a standard size business card. A magnetic substrate is attached to the primary substrate rear surface. The magnetic substrate allows the universal magnetic customizable promotional piece to be releasably magnetically attached to a ferrous object.