Abstract: The invention provides a food packaging system for a meal kit that includes a novel outer carton with a moveable cover that provides a high impact display when opened. The cover includes a breakaway panel that is initially a part of the front wall, and provides a large printable area on its interior surface for communication with the customer, providing a billboard effect when the cover is opened. The opened packaging system also permits the viewing of one or more separate disposable single-use pouches containing one or more of the food components. In one embodiment, the front wall of the carton has a button formed therein immediately beneath the flap, or front portion of the cover. The button is inwardly displaceable so that a user may, by applying pressure to said button, insert a digit beneath a lower end of the flap and pull the lower end and outward, then progressively remove the flap from the front wall to provide visual and manual access to the meal component pouches through the front wall.