Abstract: Publication articles each composed of a headline having relatively high information emphaticality and a text having relatively high information detailednessare coded on an article basis in an information provider apparatus. The coded information is transmitted to a user terminal. The transmitted information is first displayed on a display device of the user terminal in low magnification to display the headlines. The user selects a desired headline. The text corresponding to the selected headline is displayed in a magnification sufficient for making the displayed text legible. The novel setup realizes a publication contents information transmitting/viewing system by which a publication page can be viewed over and each can be read in generally the similar feeling and convenience as those of paper-based publications.