Abstract: The present invention provides a process of personalizing or customizing a container or dispenser for a customer or shopper. More specifically, the present invention relates to a process of mass personalization or customization of containers or dispensers containing useable products.

Abstract: The present invention provides an article of manufacture comprising a container or dispenser having a top, at least one sidewall, a bottom and an interior volume. The at least one sidewall joins the top to the bottom, and the top, the sidewall and bottom define the interior volume capable of holding at least one product. The sidewall has an exterior surface which is covered by an outer sheet component sleeve. At least a major portion of the exterior surface of the sidewall is covered by the outer sheet component sleeve. The outer sheet component sleeve has at least one graphic, image or decorative design located thereon and the outer sheet component has at least one shrinkable polymeric film layer. Also, located within the interior volume is product contained or dispensed from the container or dispenser.