Patents by Inventor Shiyong Cheng

Shiyong Cheng has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Methods and systems for near real-time lookalike audience expansion in ads targeting
    Patent number: 10853847
    Abstract: A signature matrix is used to test each online event for inclusion of a user in a pre-generated lookalike audience. Locality Sensitive Hashing is used to compile the signature matrix to dramatically reduce memory storage requirements and processing time for each received online event. A technique of producing incremental signature matrices between generation of the full signature matrix helps to enable near-real time performance in processing each received event to see if a user associated with that event should be added to one of the lookalike audiences pre-generated by advertiser.
    Type: Grant
    Filed: May 13, 2016
    Date of Patent: December 1, 2020
    Assignee: Oath Inc.
    Inventors: Haiyan Luo, Datong Chen, Zhen Xia, Shiyong Cheng, Yi Mao, Shu Zhang, Jiayi Wen, Xiaojiang Cheng, Herve Marcellini
  • Systems, methods, and devices for spend control in online advertising
    Patent number: 10410246
    Abstract: Systems, methods, and devices are disclosed herein for spend control in online advertising. Systems include a first plurality of advertisement servers included in a first data center, and a second plurality of advertisement servers included in a second data center. Systems include a performance data aggregator configured to receive performance data characterizing bids placed by the first plurality of advertisement servers and the second plurality of advertisement servers. Systems include a spend control analyzer configured to generate spend control data objects based on an estimate of bidding activity associated with the first data center and bidding activity associated with the second data center. Spend control data objects are capable of configuring advertisement servers to perform advertisement operations within determined budgetary constraints.
    Type: Grant
    Filed: November 13, 2015
    Date of Patent: September 10, 2019
    Assignee: Amobee, Inc.
    Inventors: Santanu Kolay, Christos Koufogiannakis, Ali Dasdan, Shiyong Cheng, Lawrence Lo
  • METHODS AND SYSTEMS FOR NEAR REAL-TIME LOOKALIKE AUDIENCE EXPANSION IN ADS TARGETING
    Publication number: 20170330239
    Abstract: A signature matrix is used to test each online event for inclusion of a user in a pre-generated lookalike audience. Locality Sensitive Hashing is used to compile the signature matrix to dramatically reduce memory storage requirements and processing time for each received online event. A technique of producing incremental signature matrices between generation of the full signature matrix helps to enable near-real time performance in processing each received event to see if a user associated with that event should be added to one of the lookalike audiences pre-generated by advertiser.
    Type: Application
    Filed: May 13, 2016
    Publication date: November 16, 2017
    Applicant: Yahoo Holdings, Inc.
    Inventors: Haiyan Luo, Datong Chen, Zhen Xia, Shiyong Cheng, Yi Mao, Shu Zhang, Jiayi Wen, Xiaojiang Cheng, Herve Marcellini
  • SYSTEMS, METHODS, AND DEVICES FOR SPEND CONTROL IN ONLINE ADVERTISING
    Publication number: 20170140422
    Abstract: Systems, methods, and devices are disclosed herein for spend control in online advertising. Systems include a first plurality of advertisement servers included in a first data center, and a second plurality of advertisement servers included in a second data center. Systems include a performance data aggregator configured to receive performance data characterizing bids placed by the first plurality of advertisement servers and the second plurality of advertisement servers. Systems include a spend control analyzer configured to generate spend control data objects based on an estimate of bidding activity associated with the first data center and bidding activity associated with the second data center. Spend control data objects are capable of configuring advertisement servers to perform advertisement operations within determined budgetary constraints.
    Type: Application
    Filed: November 13, 2015
    Publication date: May 18, 2017
    Applicant: Turn Inc.
    Inventors: Santanu Kolay, Christos Koufogiannakis, Ali Dasdan, Shiyong Cheng, Lawrence Lo