Abstract: Embodiments of the invention relate to systems, methods, and computer program products for allowing a customer to choose rewards as part of a customer incentive program by receiving a first customer input, wherein the first customer input is a characteristic of the customer, receiving a second customer input, wherein the second customer input is a category of reward in which the customer is interested, correlating the first customer input to a plurality of activities to be completed by the customer, correlating the second customer input to rewards to be provided to the customer for completing an activity, monitoring the customer's activities to determine when the customer has completed an activity and providing a reward to the customer corresponding to the completed activity.

Abstract: Embodiments of the invention relate to systems, methods, and computer program products for implementing a customer loyalty rewards program by assigning point values to a customer's completion of certain activities, monitoring the customer's activities to determine when the customer has completed an activity, crediting the customer the assigned value of points for the completed activities, correlating points to one or more rewards and facilitating the exchange of rewards.