Abstract: A digital advertising system includes an advertisements module that provides a number of digital advertisements for display on a digital display device. A digital sign module including the digital display device displays digital advertisements provided by the advertisements module, and captures video analytics data relating to previous viewers of the digital advertisements displayed by the digital sign module. A data mining module retrieves the video analytics data from the digital sign module and generates trained advertising models based thereon using a data mining algorithm. A content management system module coupled to the advertisements module and the data mining module receives the digital advertisements and the trained advertising models and generates a subset of the advertisements for display based on the trained advertising models.

Abstract: A digital advertising system includes an advertisements module that provides a number of digital advertisements for display on a digital display device. A digital sign module including the digital display device displays digital advertisements provided by the advertisements module, and captures video analytics data relating to previous viewers of the digital advertisements displayed by the digital sign module. A data mining module retrieves the video analytics data from the digital sign module and generates trained advertising models based thereon using a data mining algorithm. A content management system module coupled to the advertisements module and the data mining module receives the digital advertisements and the trained advertising models and generates a subset of the advertisements for display based on the trained advertising models.

Abstract: Various embodiments are directed to cooperation among computing devices to employ visually identifiable traits of a person and data concerning their online activities to determine subjects of interest to them and select advertisements. An apparatus comprises a processor circuit; an interface operative to communicatively couple the processor circuit to a network; and a storage communicatively coupled to the processor circuit and arranged to store a sequence of instructions operative on the processor circuit to: monitor online activities comprising interactions with a computing device via the interface and the network; store collected data about the online activities; store profile data comprising visually identifiable traits; detect a signage device; and form a link with the signage device via the interface and transmit the profile data to the signage device via the link in response to detection of the signage device. Other embodiments are described and claimed herein.

Abstract: Described herein is an electronic digital display screen having a content scheduler operable via a cloud based Content Management System (CMS) including related systems, methods, and apparatuses for implementing the same. In accordance with a particular embodiment there is an electronic digital display screen having a scheduler to receive advertiser preferences and a default playlist from a content management system, in which the scheduler is to display multimedia content during a plurality of time slots according to the default playlist when viewership information is not available.

Abstract: A digital advertising system includes an advertisements module that provides a number of digital advertisements for display on a digital display device. A digital sign module including the digital display device displays digital advertisements provided by the advertisements module, and captures video analytics data relating to previous viewers of the digital advertisements displayed by the digital sign module. A data mining module retrieves the video analytics data from the digital sign module and generates trained advertising models based thereon using a data mining algorithm. A content management system module coupled to the advertisements module and the data mining module receives the digital advertisements and the trained advertising models and generates a subset of the advertisements thr display based on the trained advertising models.

Abstract: Disclosed herein is a computer system for rendering targeted content on a digital sign. The computer system includes a display screen and a camera. The computer system also includes a video analytics module to receive video images from the camera and generate audience metrics based on the video images. The audience metrics include eye gaze information that identifies an area of the display screen being viewed by a person. The computer system also includes a content management module to identify a content selection to be rendered by the digital sign based on the audience metrics.

Abstract: Various embodiments are directed to cooperation among computing devices to employ visually identifiable traits of a person and data concerning their online activities to determine subjects of interest to them and select advertisements. An apparatus comprises a processor circuit; an interface operative to communicatively couple the processor circuit to a network; and a storage communicatively coupled to the processor circuit and arranged to store a sequence of instructions operative on the processor circuit to: monitor online activities comprising interactions with a computing device via the interface and the network; store collected data about the online activities; store profile data comprising visually identifiable traits; detect a signage device; and form a link with the signage device via the interface and transmit the profile data to the signage device via the link in response to detection of the signage device. Other embodiments are described and claimed herein.

Abstract: Selecting when to display one of a plurality of advertisements on a digital sign, including receiving information regarding the displaying of advertisements on the digital sign, applying the information to a plurality of advertisement selection rules, and selecting when to display the advertisement on the digital sign in accordance with the advertisement selection rules based on the application of the received information.

Abstract: A digital advertising system includes an advertisements module that provides a number of digital advertisements for display on a digital display device. A digital al sign module including the digital display device displays digital advertisements provided by the advertisements module, and captures video analytics data relating to previous viewers of the digital advertisements displayed by the digital sign module. A data mining module retrieves the video analytics data from the digital sign module and generates trained advertising models based thereon using a data mining algorithm. A content management system module coupled to the advertisements module and the data mining module receives the digital advertisements and the trained advertising models and generates a subset of the advertisements for display based on the trained advertising models.

Abstract: Various embodiments are directed to cooperation among computing devices to employ visually identifiable traits of a person and data concerning their online activities to determine subjects of interest to them and select advertisements. An apparatus comprises a processor circuit; an interface operative to communicatively couple the processor circuit to a network; and a storage communicatively coupled to the processor circuit and arranged to store a sequence of instructions operative on the processor circuit to: monitor online activities comprising interactions with a computing device via the interface and the network; store collected data about the online activities; store profile data comprising visually identifiable traits; detect a signage device; and form a link with the signage device via the interface and transmit the profile data to the signage device via the link in response to detection of the signage device. Other embodiments are described and claimed herein.

Abstract: Various embodiments are directed to a system for testing a video analytics system. In one embodiment, an apparatus comprises a processor circuit executing a sequence of instructions causing the processor circuit to receive a first data specifying boundaries of a first rectangular region indicated as comprising an image of a face in a video frame of a motion video; receive a second data specifying boundaries of a second rectangular region indicated as comprising an image of a face in the video frame of the motion video; measure a distance between corresponding corners of the first and second rectangular regions; compare the distance to a distance threshold; and determine whether the first and second rectangular regions comprise images of a same face based on the comparison. Other embodiments are described and claimed.

Abstract: Selecting when to display one of a plurality of advertisements on a digital sign. An embodiment of the invention gathers video analytics data from a plurality of objects that pass by a sensor, and analyze the gathered video analytics data to determine a type for each of the objects. The embodiment then trains advertising models based on the determined types and selects an advertisement from a plurality of advertisements for display on the digital sign based on the trained advertising models.