Abstract: Marketing program data associated with a social group-based marketing program offered by a merchant is obtained. Access to social group identification data identifying two or more socially connected consumers and their respective financial data is obtained and analyzed to identify two or more spending and socially connected consumers. Two or more marketing program eligible spending and socially connected consumers who meet defined marketing program eligibility criteria are then identified and registered with the marketing program. Spending data associated with the registered spending and socially connected consumers is then monitored and when the spending data associated with the registered spending and socially connected consumers indicates the marketing program requirements of the social group-based marketing program have been met, the registered spending and socially connected consumers are provided the benefits of the social group-based marketing program.