Abstract: An apparatus capable of supplying electronic components successively to a loading position of an electronic component mounting machine at a high speed and in a stable manner is disclosed, in which a dancing guide is operatively connected with a feeding unit for taking out a predetermined length of the electronic-component tape from a supply reel before feed pins of the feed unit advance a carrier tape of the electronic-component tape to move a leading one of the electronic components into the loading position. Preferably, the apparatus further includes a separating unit, operatively connected with the feed unit, for separating an adhesive tape from the leading electronic component and the carrier tape before said feed pins advance the carrier tape. The separating unit is composed of a pair of spaced movable guide rollers and a fixed guide roller.