Abstract: Aromatic liquids substances such as deodorizers, room freshener compositions, perfumes, fragrances and the like are dispensed in vapor phase from a container holding the substance in liquid phase. In the best mode, the container is in conical form, having a controlled opening or openings through which the liquid volatile substance is dripped downwardly onto a conical substrate, from which it is dispensed in vapor phase into the atmosphere. The dispenser is configured such that it may stand, as on a counter or any flat surface, or may be hung, as in a closet, in an automobile, or the like.