Abstract: A system and method for controlling internet traffic controls internet traffic directed to a non-existing domain in a centralized manner. Instead of a non-existing domain response, the user may receive alternative responses such as a landing page including useful information and resourceful suggestions under the control of a global controller. The centralized control over the user's request may be implemented by redirecting a DNS query to the global controller or an optimal search guide server at an individual internet service provider level. Redirection of the DNS query may involve a record modification of a domain name resolution response indicating the non-existing domain.