Abstract: Methods, systems, and computer-readable media for generating message envelopes for heterogeneous events are disclosed. A plurality of events are received. The events are associated with computing resources in a multi-tenant environment. The events comprise an event formatted using a content schema and a different event formatted using a different content schema. A message is generated comprising a message envelope and the event. The message envelope comprises a plurality of field names and one or more field values formatted using an envelope schema. A different message is generated comprising a different message envelope and the different event. The different message envelope comprises the field names and one or more different field values formatted using the envelope schema. The message is filtered based at least in part on the message envelope, and the different message is filtered based at least in part on the different message envelope.

Abstract: Methods, systems, and computer-readable media for generating message envelopes for heterogeneous events are disclosed. A plurality of events are received. The events are associated with computing resources in a multi-tenant environment. The events comprise an event formatted using a content schema and a different event formatted using a different content schema. A message is generated comprising a message envelope and the event. The message envelope comprises a plurality of field names and one or more field values formatted using an envelope schema. A different message is generated comprising a different message envelope and the different event. The different message envelope comprises the field names and one or more different field values formatted using the envelope schema. The message is filtered based at least in part on the message envelope, and the different message is filtered based at least in part on the different message envelope.

Abstract: Computer-implemented methods are provided for the delivery and/or prioritization of electronic marketing and promotional offers to a client device. In some embodiments, user context information associated with a user, and/or extrinsic context information, is employed to identify matching offers for a user, and to prioritize and optionally rank a subset of the matching offers. In other embodiments, user context information, and optionally extrinsic context information, is employed to dynamically trigger the activation and optional customization of offers for users, according to triggering logic and trigger parameters. In other embodiments, extrinsic context information is employed for triggering the availability of offers to one or more users, according to triggering logic and trigger parameters.