Abstract: A dynamic toolbar operates in conjunction with a web server for presenting links associated with a website requested by a web surfer at a client computer. The web server receives a source URL of a source website requested by the web surfer and compiles a directory of URLs of related websites that may be of interest to the web surfer for selecting therefrom a subset of URLs according to their popularity. Data representative of the subset is uploaded to the client computer for displaying by a web browser thereof. The subset of URLs is selected by accessing the directory to determine a category to which the source URL belongs and extracting from the directory respective URLs of related websites of the category. A Popularity Index is determined by an actual count of redirections from the URL of the source website to the respective URLs of the related websites.