Abstract: In an aircraft cable feed out and retrieval storage apparatus, a storage compartment communicates with an assembly housing, having an inclined wall connecting between the two, with the assembly housing incorporating a base that mounts a pair of friction wheels, one of the wheels being an idler wheel, that is shiftable, and can exert pressure upon the ground cable arranged intermediate thereof, so that upon energization of a motor operatively associated with the other frictional drive wheel, the ground cable can be fed out, or retrieved, as required; the apparatus can be installed suspended to the underside of the passenger tunnel of an airline terminal, supported upon legs for mounting to the ground, or be conveyed upon wheels, and moved through actuation of a handle. The base of the assembly housing is pivotally mounted, or removable, to provide immediate access to its operating components and to facilitate their prompt servicing.