Abstract: A package which can display the contents includes a carton having at least a portion of a front wall which is transparent. Inside the cavity of the carton is an insert which has a plurality of projections having clamps which are designed to engage portions of the displayed contents, the projections extending away from the back of the carton to lend a three-dimensional effect to the display. The insert may be of a transparent plastic material so that the inside surfaces of the carton may be decorated in a fashion independent of the shape of the product displayed or the manner in which it is positioned. The insert also has a number of extension arms which register the insert securely inside the cavity, and which may also act as supports for the insert to act as a display stand when not inside the carton.