Abstract: An adhesive transfer device is disclosed for use in preparing mock-ups of newspaper pages, advertising and the like, by supplying adhesive to the back of the material to be secured to the mock-up. The device includes a substrate carrier having a pair of opposed surfaces and a layer of release coating material coated on each of these faces. An adhesive layer is placed on one of the release coating layers and the substrate is rolled into a roll. This roll is easily unrolled when it is desired to use the adhesive and the adhesive face will then be exposed so that it can be contacted with the specimen, photograph or other article to be placed on the mock-up page. After this contact, when the specimen is pulled from the substrate, the adhesive coating is released from the substrate, remains on the photo, and serves to secure the photo or the like to the mock-up sheet.