Abstract: This invention relates to a system for the automated attachment of a carrying handle on product packages. The system incorporates devices for advancing the products, means for the forward-feeding of a foil-strip designed to serve as a carrying handle, as well as at least one rotating element, whereby the foil strip is guided over the rotating element in such fashion that a rotation of the rotating element causes each one end of the foil strip to be attached to opposite sides of the product package. According to the invention, the system employs at least one rotating element featuring at least three arms. Thus, in advantageous fashion, the throughput rate is augmented, and the length of the carrying handle is determined by the cove formed between each two arms of the rotating element.