Abstract: In an aspect there is provided a method. The method may include generating, at a processor, a campaign including an offer and a referral, the offer and the referral included in a widget; and providing, at the processor, the widget including the offer and the referral to one or more media types including a social network. The method may also include creating campaigns through rules based interaction of target end-users, real time analytics (which may include the identification of influencers), and dynamic updates of in-flight campaigns. Related systems, methods, and articles of manufacture are also described.