Abstract: A cosmetic display for eye products where at least some of the products are placed into subsections based upon eye color and the products in each subsection are color coordinated with each other; a display for lip products wherein at least some of the products are placed into subsections based upon basic shade and the products in each basic shade subsection are color coordinated with each other; a display comprising at least one section for face products where products are placed into subsections based upon the skin type for which they are suitable in combination with at least one of the eye or lip product sections; and, optionally containing additional sections with products that provide a desired end benefit; and a method for enabling the consumer to select products from the display of the invention.