Abstract: There is disclosed a packaging comprising a pocket made of sheet material, the pocket defining an enclosure for holding merchandise and having at least one sealed edge. One or more detachable compartments are formed by extensions of the sheet material beyond the at least one sealed edge. A seal along at least one edge of the extensions closes the compartment. A promotional message is carried by the detachable compartment, and a perforation line extends parallel to the at least one sealed edge of the pocket on each compartment side thereof to make the compartment detachable from the pocket by a consumer. The extensions are folded back towards the sealed edge to form at least one sheet of the sheet material enclosed by the compartment. The pocket remains functional when the compartment is detached.