Abstract: A unique code is used to register a virtual pet or other item using a code that is associated with the pet, and which, when entered, allows viewing and interacting with a virtual representation of the actual item on the website. If the code is entered during a specific time period, it allows obtaining at least one additional item, for example an exclusive item that cannot be obtained in any other way. The specific time period can be extended, e.g., using supplemental codes. The codes may specify fixed or variable time periods, and may be generic extension codes and extend other things other than this period.

Abstract: A method provides a virtual presentation including a virtual character in an environment other than a natural environment of the virtual character. The method includes validating a registration code associated with a toy, providing at least one virtual room representing a natural environment of the toy in the virtual presentation, and displaying the virtual character in the virtual room representing the natural environment of the toy, which represents the toy in the virtual presentation. The method further includes providing at least one additional virtual room representing an unnatural environment of the toy in the virtual presentation, the unnatural environment of the toy being different than the natural environment of the toy, and providing the virtual character with an environment extension tool that enables the virtual character to exist in the room representing the unnatural environment of the toy.

Abstract: Special items can be collected in advance, and only used on a special day. For example, the items can be rockets, they can only be used on Webkinz day. When the special day arrives, the countdown icon associated with the collection that has been made is changed to a launch icon. The user can drag and drop the items into order, and then they are launched in that order.

Abstract: Provided is a method of developing user-generated challenges in a virtual environment. The method includes receiving registration information transmitted over a communication network, validating the registration information, establishing a user account on a computer and associating a first virtual character with the user account. A user is granted access to a course creation tool comprising a plurality of different course portions that are to be arranged in the virtual environment to construct a course to be navigated from a start point to an end point. Included along the course, to be encountered by another virtual character between the starting point and the end point, is a challenge region that is to interfere with a progression of the another virtual character along the course in a direction generally toward the end point. Two or more virtual obstacles represented by icons are selectable for inclusion in the challenge region.

Abstract: A unique code is used to register a virtual pet or other item using a code that is associated with the pet, and which, when entered, allows viewing and interacting with a virtual representation of the actual item on the website. If the code is entered during a specific time period, it allows obtaining at least one additional item, for example an exclusive item that cannot be obtained in any other way. The specific time period can be extended, e.g., using supplemental codes. The codes may specify fixed or variable time periods, and may be generic extension codes and extend other things other than this period.

Abstract: A website stores a user account with information indicative of items associated with a website user. Those items are usable on the website. The website displays a virtual world and accepts inputs which allow interacting with the virtual world. An advertisement is produced. At only some times, the selection of that advertisement is entitled to additional content. The additional content can include an additional item usable on the website. The user therefore has some statistical chance of getting that additional item when they click on the site.