Abstract: A multi-ply, wet-strength, removable label or coupon for packages intended for retail use, particularly suitable for items where refrigeration and/or condensation is a condition of the product life cycle. The coupon structure includes a base ply formed of moisture resistant, wet-strength paper with printable or coatable upper and under sides. The base ply is adhered to a removable top ply with a combination of bonding agents and release coatings. The top ply may also be moisture resistant. The coupon structure is preferably supplied in a cut-sheet format for convenient use and storage.