Abstract: Purchasing of advertising is facilitated via an electronic auction. A purchase price is set, and includes an amount that an advertising purchaser is willing to pay for advertising. Advertising sellers are informed of the purchase price. The electronic auction is conducted via a website interface maintained on a computer network. Bids posted by the advertising sellers are received. The bids include a quantity of advertising the advertising seller is willing to provide in exchange for the purchase price. A winning bid is identified based at least in part on the quantity of advertising each of the advertising sellers is willing to provide.

Abstract: A method for facilitating purchasing of advertising via an electronic auction. A purchase price indicating the amount that an advertising purchaser is willing pay for advertising is set. A bid from potential advertising sellers is received over a computer network. The bid includes a quantity each potential advertising seller is willing to provide in exchange for the purchase price. A winning bid is identified based on the quantity of advertising each potential advertising seller is willing to provide.