Abstract: A flag holder allows the mounting of a flag to a support pole without puncturing the flag. A dowel is first inserted into a channel formed along an edge of the flag. Next, a generally cylindrical sleeve is inserted over the dowel, and over the flag. A slit extending along the length of the sleeve allows the flag to pass through the slit so as to hang freely. Finally, a support pole having a threaded end is screwed into a threaded opening formed in, or connected to, the sleeve. As the support pole is screwed in, its end comes into abutment with the flag, and holds the flag firmly against the dowel. The flag therefore cannot slide along the dowel again, until the support pole is unscrewed. The flag is thus held by friction and pressure, but not with any nail or other puncturing fastener.