Patents by Inventor Steve Balbach

Steve Balbach has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • TARGETED ADVERTISING USING VEHICLE INFORMATION
    Publication number: 20150112800
    Abstract: A method, implemented in an electronic processing system that includes a memory and one or more processors, includes receiving, at the electronic processing system, vehicle data indicative of one or both of (i) a location or route of a vehicle and (ii) operation of the vehicle, storing the received vehicle data in the memory, determining, via the one or more processors and based on the stored vehicle data, a habit or preference of a driver of the vehicle, and causing an advertisement to be selected based on the determined habit or preference.
    Type: Application
    Filed: October 18, 2013
    Publication date: April 23, 2015
    Applicant: STATE FARM MUTUAL AUTOMOBILE INSURANCE COMPANY
    Inventors: Todd Binion, Joe Harr, Brian Fields, Steven Cielocha, Steve Balbach