Abstract: Improvements in an arm rest for a fishing pole is disclosed. The arm rest in this disclosure utilizes a replacement reel seat and handle attachment bracket which are installed around the rod blank using epoxy. The replacement reel seat fits onto the outside diameter of the pole and engages into the reel to transfer forces from the reel to the arm rest. A forearm cup is used to distribute loads across a wider area of the arm. The further distance from the reel, the forces are reduced by virtue of distance from the pivot point. Some adjustment allows for accommodating variation in user preference and arm geometry to minimize fatigue. The handle attachment bracket can be combined with a fore grip so the user can install any style of reel seat and in front of the reel body prior to installing the forearm cup or handle.