Abstract: A tool for applying a molding strip on automobile and the like wherein the strip has a pressure sensitive adhesive or spring loaded clips thereon comprising a body defining a handle, a pair of rollers rotatably mounted at each end of the body in close proximity to the body. The length of the handle is preferably equal to the width of a human hand. The position and size of the rollers is such that the space between the handle and the strip which is to be applied is only sufficient for the fingers of the hand. Each roller has a configuration including a centrally located annular groove about the periphery and spaced radial edges about the periphery such that when the molding is placed on a surface of the automobile, the tool is gripped and placed on the strip with the rollers engaging the molding and the tool is moved longitudinally while applying pressure successively and continuously to the strip.