Abstract: Methods and systems for measuring effectiveness of advertisements. Consumers who opt-in may be presented with advertisements, and after viewing the advertisements, the participants may be asked to respond to the advertisement in a standardized survey environment. The participants may be asked to rate, on a scale of 0 to 100, each advertising piece in terms of various factors such as: desire rating, relevance, information, attention, innovation (or change), likeability, etc. These responses, combined with demographic information about the participants and meta data pertaining to advertising such as brand, product and the media that the advertising is designed for, may be used to measure the persuasive power of the advertising content, the likelihood of repeat viewing of the advertising, the likelihood of having word-of-mouth effect and the overall effectiveness of advertising content.

Abstract: A user connected to the Internet (102), over his or her telephone line (105), through an Internet Access Provider (IAP) (104) can place the Internet connection on hold to take an incoming telephone call from a calling party at a telephone set (110). The user is informed of the waiting call by means of a signal send by the Local Exchange Carrier (LEC) (103) to the IAP that indicates the presence of the waiting call and the identity of the calling party. This information is then transmitted by the IAP to the user's terminal (101). Upon an affirmative decision to take the call, indicated to the IAP by means of a "click" on the screen of the user's terminal, the call to the IAP is placed on hold and the incoming call is connected to the user's telephone set (111).