Patents by Inventor Steven K. Kannan

Steven K. Kannan has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20140337125
    Abstract: Method and system for optimizing impression bids for a real-time bidding advertising campaign. A set of nodes eligible to serve impressions for the advertising campaign is determined, and real-time bidding auctions are held for advertisements to be served on the set of eligible nodes. The auctions result in a desired number of success events being obtained without exceeding an budget. To determine the set of eligible nodes, a target set of nodes meeting targeting criteria for the advertising campaign is determined, delivery is forecasted for each target node, and the target nodes are ranked and filtered based at least in part on the forecasted deliveries.
    Type: Application
    Filed: March 14, 2014
    Publication date: November 13, 2014
    Inventors: John H. Dalto, David M. Himrod, Steven K. Kannan
  • Publication number: 20120310729
    Abstract: A method of placing a bid in an auction for digital advertisement space in an online advertising platform includes determining whether a threshold for optimized bidding has been met, and, upon determining that the threshold has been met, formulating, based at least in part on actual success event data, an optimized value as the bid. If the threshold has not been met, a learn value is formulated as the bid. Formulating the learn value includes receiving a desired payment value for obtaining a success event, calculating a ratio of actual and projected success events to actual and projected impressions to obtain a conversion rate, and applying the conversion rate to the desired payment value to determine the bid value. The bid is then submitted to the digital advertisement space auction.
    Type: Application
    Filed: July 30, 2012
    Publication date: December 6, 2012
    Inventors: John H. Dalto, David M. Himrod, Steven K. Kannan, Michiel Nolet