Abstract: A composite label assembly includes a release sheet having first and second sides, with a first cellulose paper label attached by repositional adhesive on the first side, and a second polyester label with permanent pressure sensitive adhesive on the second side. The first label has first indicia relating to an appliance, such as a water heater, while the second label has second indicia relating to the same appliance, e.g. model number and/or serial number. The assembly also includes a shipping label and a warning label. The composite label assembly is easily and readily produced from a web of paper label stock associated with a web of release paper by die cutting paper labels from the label stock and removing the matrix material, and then affixing on the polyester labels directly to the release web.