Abstract: A bidirectional mapping is established between network content and application programs, based on declarations at both the network content and at the application. Additionally, bidirectional mapping can provide for deep links, which can associate specific network content with a specific presentation of data in an application program. The identification format for such deep links can conform to a predetermined standard or it can be custom implemented according to a format declared either as part of the network content or the application program. The bidirectional mapping is then utilized by a lookup service to provide functionality to a third-party entity. The lookup service can identify, to the entity, application programs associated with network content specified by that entity and network content associated with application programs specified by that entity.

Abstract: A bidirectional mapping is established between network content and application programs, based on declarations at both the network content and at the application. Additionally, bidirectional mapping can provide for deep links, which can associate specific network content with a specific presentation of data in an application program. The identification format for such deep links can conform to a predetermined standard or it can be custom implemented according to a format declared either as part of the network content or the application program. The bidirectional mapping is then utilized by a lookup service to provide functionality to a third-party entity. The lookup service can identify, to the entity, application programs associated with network content specified by that entity and network content associated with application programs specified by that entity.

Abstract: Techniques for content customization with security for client preferences are described herein. The techniques describe the customization of content provided by websites according to preferences, such as the interests, “likes” and demographic and/or geographic information of users. Additional techniques describe aspects of keeping the users' preferences secure from the website, so that the users' privacy and anonymity are protected. In one implementation, a “trusted entity” is trusted by users to obtain and store the preferences. Content may be obtained by the trusted entity from a content provider, such as a website. The content may be changed according to the preferences. The content is then provided to the users. In view of the changes made by the trusted entity, the user enjoys a customized version of the content. Additional techniques describe limits to customization, based on permissible customizations and frameworks generated by the content providers.

Abstract: Among other things, one or more techniques and/or systems are provided for facilitating the completion of a user task. That is, user intent (e.g., intentions of a user to perform a user task) may be identified. The user intent may comprise an entity (e.g., a movie entity) and/or an action (e.g., an order movie tickets action) that the user wants to perform on the entity. A provider list may be created based upon one or more providers capable of performing the action on the entity (e.g., a movie application may be capable of performing the order movie tickets action on the movie entity). Providers may be dynamically selected for inclusion within the provider list at run-time. For example, an open market of providers may be maintained (e.g., providers may be added, removed, and/or updated over time), such that providers may be selected from the open market to complete user tasks.

Abstract: An application feature store may be integrated with an application. The feature store may be accessed by a user through a feature storefront hosted within the application. The user may search the feature store for additional desired features available for the augmentation of the productivity application.

Abstract: Among other things, one or more techniques and/or systems are provided for facilitating the completion of a user task. That is, user intent (e.g., intentions of a user to perform a user task) may be identified. The user intent may comprise an entity (e.g., a movie entity) and/or an action (e.g., an order movie tickets action) that the user wants to perform on the entity. A provider list may be created based upon one or more providers capable of performing the action on the entity (e.g., a movie application may be capable of performing the order movie tickets action on the movie entity). Providers may be dynamically selected for inclusion within the provider list at run-time. For example, an open market of providers may be maintained (e.g., providers may be added, removed, and/or updated over time), such that providers may be selected from the open market to complete user tasks.

Abstract: Among other things, one or more techniques and/or systems are provided for facilitating the completion of a user task. That is, user intent (e.g., intentions of a user to perform a user task) may be identified. The user intent may comprise an entity (e.g., a movie entity) and/or an action (e.g., an order movie tickets action) that the user wants to perform on the entity. A provider list may be created based upon one or more providers capable of performing the action on the entity (e.g., a movie application may be capable of performing the order movie tickets action on the movie entity). Providers may be dynamically selected for inclusion within the provider list at run-time. For example, an open market of providers may be maintained (e.g., providers may be added, removed, and/or updated over time), such that providers may be selected from the open market to complete user tasks.

Abstract: Techniques for content customization with security for client preferences are described herein. The techniques describe the customization of content provided by websites according to preferences, such as the interests, “likes” and demographic and/or geographic information of users. Additional techniques describe aspects of keeping the users' preferences secure from the website, so that the users' privacy and anonymity are protected. In one implementation, a “trusted entity” is trusted by users to obtain and store the preferences. Content may be obtained by the trusted entity from a content provider, such as a website. The content may be changed according to the preferences. The content is then provided to the users. In view of the changes made by the trusted entity, the user enjoys a customized version of the content. Additional techniques describe limits to customization, based on permissible customizations and frameworks generated by the content providers.

Abstract: Techniques for content customization with security for client preferences are described herein. The techniques describe the customization of content provided by websites according to preferences, such as the interests, “likes” and demographic and/or geographic information of users. Additional techniques describe aspects of keeping the users' preferences secure from the website, so that the users' privacy and anonymity are protected. In one implementation, a “trusted entity” is trusted by users to obtain and store the preferences. Content may be obtained by the trusted entity from a content provider, such as a website. The content may be changed according to the preferences. The content is then provided to the users. In view of the changes made by the trusted entity, the user enjoys a customized version of the content. Additional techniques describe limits to customization, based on permissible customizations and frameworks generated by the content providers.

Abstract: A bidirectional mapping is established between network content and application programs, based on declarations at both the network content and at the application. Additionally, bidirectional mapping can provide for deep links, which can associate specific network content with a specific presentation of data in an application program. The identification format for such deep links can conform to a predetermined standard or it can be custom implemented according to a format declared either as part of the network content or the application program. The bidirectional mapping is then utilized by a lookup service to provide functionality to a third-party entity. The lookup service can identify, to the entity, application programs associated with network content specified by that entity and network content associated with application programs specified by that entity.

Abstract: A bidirectional mapping is established between network content and application programs, based on declarations at both the network content and at the application. Additionally, bidirectional mapping can provide for deep links, which can associate specific network content with a specific presentation of data in an application program. The identification format for such deep links can conform to a predetermined standard or it can be custom implemented according to a format declared either as part of the network content or the application program. The bidirectional mapping is then utilized by a lookup service to provide functionality to a third-party entity. The lookup service can identify, to the entity, application programs associated with network content specified by that entity and network content associated with application programs specified by that entity.

Abstract: Content is proactively presented to a user, to enable the user to more efficiently access such content. A user context is correlated to content that is likely to be subsequently accessed. One such a correlation is specific to a given user, while another such correlation is general to a collection, or class, of users. Correlations between a current user context and content subsequently accessed are based on historical data and are defined in terms of mathematical functions or semantic relationships. Such correlations are then utilized to identify content that is likely to be subsequently accessed, and such content is proactively presented to a user. A user interface provides a defined area within which proactive presentations of content are made, including while the user is utilizing other application programs.

Abstract: One or more computing devices may be configured to determine an association between at least a first user and a second user based at least on search behavior of the first user and/or the second user. Responsive to the determining, the one or more computing devices may enable a communication forum between the first user and the second user.

Abstract: Among other things, one or more techniques and/or systems are provided for generating and/or displaying a search application within a search engine results page. In one example, a declaration for a search application may be used to generate the search application. The declaration may comprise one or more data bindings of variable values to variables defined within a template. The declaration may comprise one or more conditions that may trigger display of the search application within a search engine results page. In this way, the search application may be displayed within a search engine results page of a search based upon a search characteristic of the search corresponding to a condition of the search application. The search application may provide a user with an interactive experience within the search engine results page (e.g., a pizza application may allow a user to order pizza without leaving the search engine results page).

Abstract: A bidirectional mapping is established between network content and application programs, based on declarations at both the network content and at the application. Additionally, bidirectional mapping can provide for deep links, which can associate specific network content with a specific presentation of data in an application program. The identification format for such deep links can conform to a predetermined standard or it can be custom implemented according to a format declared either as part of the network content or the application program. The bidirectional mapping is then utilized by a lookup service to provide functionality to a third-party entity. The lookup service can identify, to the entity, application programs associated with network content specified by that entity and network content associated with application programs specified by that entity.

Abstract: Among other things, one or more techniques and/or systems are provided for facilitating the completion of a user task. That is, user intent (e.g., intentions of a user to perform a user task) may be identified. The user intent may comprise an entity (e.g., a movie entity) and/or an action (e.g., an order movie tickets action) that the user wants to perform on the entity. A provider list may be created based upon one or more providers capable of performing the action on the entity (e.g., a movie application may be capable of performing the order movie tickets action on the movie entity). Providers may be dynamically selected for inclusion within the provider list at run-time. For example, an open market of providers may be maintained (e.g., providers may be added, removed, and/or updated over time), such that providers may be selected from the open market to complete user tasks.

Abstract: Techniques for content customization with security for client preferences are described herein. The techniques describe the customization of content provided by websites according to preferences, such as the interests, “likes” and demographic and/or geographic information of users. Additional techniques describe aspects of keeping the users' preferences secure from the website, so that the users' privacy and anonymity are protected. In one implementation, a “trusted entity” is trusted by users to obtain and store the preferences. Content may be obtained by the trusted entity from a content provider, such as a website. The content may be changed according to the preferences. The content is then provided to the users. In view of the changes made by the trusted entity, the user enjoys a customized version of the content. Additional techniques describe limits to customization, based on permissible customizations and frameworks generated by the content providers.

Abstract: One or more computing devices may be configured to determine an association between at least a first user and a second user based at least on search behavior of the first user and/or the second user. Responsive to the determining, the one or more computing devices may enable a communication forum between the first user and the second user.

Abstract: An application feature store may be integrated with an application. The feature store may be accessed by a user through a feature storefront hosted within the application. The user may search the feature store for additional desired features available for the augmentation of the productivity application.

Abstract: An application search system may maintain an index of applications available from multiple different application stores, and includes parameters, such as features and/or content of the applications. When a user submits a query, the system may derive contextual information pertaining to a user device used to submit the query, applications installed on a particular user device and/or usage information for installed applications. The system then may, in one example, determine one or more applications relevant to the search query and, depending on the contextual information derived, may provide an entry point to access a particular application at a task level, may prompt the user to install the application, or may provide a web result related to the particular application.